What is Schema Markup in SEO?

Schema is also known as structured data. Schema helps to display results in a rich format. It’s a form of code (typically JSON-LD, Microdata, or RDFa) that is added to a webpage to provide more context about the page’s content. This additional information allows search engines like Google, Bing, and others to display rich snippets and enhance the visibility of the page in search engine results pages (SERPs).

Why Is Schema Markup Important for SEO?

Schema does not directly impact ranking but it is effective. Using schema can help to increase CTR and also help search to understand context and content. Many websites aren’t using schema markup, we can leverage this to get a competitive edge, and this helps our website to stand out.

schema example

In the above example, we can see that all those company has a greater advantage when they implemented schema to stand out.

Look at the below example you can see the difference.

This brand is not using any schema hence it’s not standing out.

There are so many types of schema markup but Google supports 35 types

Types of schema for website

Product Schema

Product schema helps Google see more product information. so searchers can see more details directly from the results pages. 

product schema

E-commerce sites use product schema markup widely.

Review Schema

Review Schema Markup add a star rating to the bottom of the result pages. 

This gives the customer to see the information before making the purchase or entering the website.

This schema markup is perfect for websites that showcase content related to books, movies, products, courses, and more.

Article Schema 

Article markup gives Google in-depth details about an article, including the title, featured image, author, and publication date. This information is then showcased directly in search results.

This markup is especially beneficial for news articles, blog posts, and sports content.

Course Schema

Course schema gives Google in-depth knowledge about courses offered by an institution or an online platform.

This includes the course title, a small brief description, the name of the tutor or institution, or any other relevant information about the course
or institution.

This schema markup is ideal for websites that offer courses.

Organization Schema

Organization schema helps Google to get more about your company / Organization.

This can be the details such as your organization name, contact, logo, location, what you do social profiles, or any other relevant information
about your company.

This information and knowledge helps Google to create a knowledge panel on the results page.

Organizational schema is widely by businesses and institutions.

Local Business Schema

Local Business Schema provides Google a detailed information about your business.

This has a special format which is NAP. Name, Address, Phone number also, this includes hours of operations as well.

This information and knowledge helps Google to create a knowledge panel on the results page.

Organizational schema is widely by businesses and institutions.

Conclusion

Schema markup is a powerful tool for enhancing SEO and improving visibility in search engine results. While it doesn’t directly affect rankings, it significantly boosts click-through rates (CTR) by helping search engines understand and display rich snippets.Start using schema markup today to optimize your website’s presence and enhance your SEO efforts.

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